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Business Strategy

Where We are Today

Today Associated Battery Manufacturers (Ceylon) Limited operates with a production capacity of 60,000 pieces per month. The National Quality accolades secured by ABM over the years are a testament to the company’s mission to constantly offer innovative solutions towards improving the standards of the Lead Acid battery.

Business Strategy

The Battery Division is a strategic business unit in the Browns group of companies, operating in the market for over 8 decades. A market leader in the automotive segment, the Company is supported by a network of over 500 outlets island-wide. Looking ahead, ABM will explore and invest in diversifying its products and service offerings, through its existing dealer channels. As a strategic measure Browns Fully Loaded Exide will also offer combined value-added solutions of products and services.

The Company’s focus on commendable after sales service, its international approach to manufacturing and excellent standards benchmarked by achieving medium scale-manufacturing category awards at the National Quality Awards Ceremony, positions ABM as a luminary in its industry.

Improving the standards of the Lead Acid battery.

Business around the world

Since its inception in the year 1960, Associated Battery Manufacturers (Ceylon) Limited has emerged as a blue chip Company in Sri Lanka. Owing to its commitment to excellent quality and its wide array of options that allow for customized product procurement, ABM penetrated the foreign market in the year 2003, by dispatching its first battery consignment to India.

Since then, coupled with its ability to compete with the latest developments in battery technology and its investment in state-of-the-art machinery, ABM expanded its trading boundaries to reach Dubai, Singapore, Maldives and Myanmar. It is noteworthy that ABM has already entered the highly potential Myanmar market and has begun business with Singapore too. Dubai is another potential market and the Company has already sent its first consignment here.

Hailed as the battery leader in the local market, ABM continues in track, thanks to its modernized manufacturing processes, constant innovations that ensure the production of premium quality batteries, and commitment to work ethics such as timely deliveries and offering best rates possible.