Objective
As a Battery Manufacturing Company, ABM’s primary focus is to deliver customer centric services. Furthermore, the Company places emphasis on personal integrity, teamwork and mutual support, employee development and involvement, and being a responsible corporate entity. ABM strives towards excellence spurned by adherence to processes and stringent quality measures.
Our Vision
Our vision is to be a world renowned organization driven by innovation and dynamism. We strive to be committed to maintaining uncompromised product quality whilst also conserving the environment.
Our Mission
To deliver superior, measurable values to all stakeholders and to contribute to the community by building a highly successful business based on a customer centric approach.
Where we are today
Today Associated Battery Manufacturers (Ceylon) Limited operates with a production capacity of 50,000 pieces per month.
The National Quality accolades secured by ABM over the years are a testament to the company’s mission to constantly offer innovative solutions towards improving the standards of the Lead Acid battery.
Business Strategy
The Battery Division is a strategic business unit in the Browns group of companies, operating in the market for over 8 decades. A market leader in the automotive segment, the Company is supported by a network of over 500 outlets island-wide. Looking ahead, ABM will explore and invest in diversifying its products and service offerings, through its existing dealer channels. As a strategic measure Browns Fully Loaded Exide will also offer combined value-added solutions of products and services.
The Company’s focus on commendable after sales service, its international approach to manufacturing and excellent standards benchmarked by achieving medium scale-manufacturing category awards at the National Quality Awards Ceremony, positions ABM as a luminary in its industry.
improving the standards of the Lead Acid battery.
Business around the world
Since its inception in the year 1960, Associated Battery Manufacturers (Ceylon) Limited has emerged as a blue chip Company in Sri Lanka. Owing to its commitment to excellent quality and its wide array of options that allow for customized product procurement, ABM penetrated the foreign market in the year 2003, by dispatching its first battery consignment to India.
Since then, coupled with its ability to compete with the latest developments in battery technology and its investment in state-of-the-art machinery, ABM expanded its trading boundaries to reach Dubai, Singapore, Maldives and Myanmar. It is noteworthy that ABM has already entered the highly potential Myanmar market and has begun business with Singapore too. Dubai is another potential market and the Company has already sent its first consignment here.
Hailed as the battery leader in the local market, ABM continues in track, thanks to its modernized manufacturing processes, constant innovations that ensure the production of premium quality batteries, and commitment to work ethics such as timely deliveries and offering best rates possible.
Milestones
2017
Introduction of 12 MC Batteries
2016
Winner of National Quality Award Sri Lanka
2016
Launched Marine Batteries.
2015
Achieved SLS Product Certification. (Based on IEC 60095-1 : 2006 Specification)
2015
Received International Quality crown Award – London
2015
Launched new range of Maintenance Free Batteries
2008
Achieved ISO 14001 : 2004 Certification
2007
Launched Maintenance Free Batteries
2004
Divested the ownership in favor of EIL – India
2003
Sent its first export battery consignment
2002
Achieved ISO 9001 : 2000 Certification
1960
Company established
Leadership
Spearheaded by a board of dedicated individuals and a team of meticulously trained innovators and technicians, ABM is committed to delivering customer-centric solutions by designing, manufacturing and marketing products, and providing services that consistently fulfill their needs and expectations. The Company pays attention to implementing and maintaining a Quality Management System that meets current international standards, and complies with all applicable statutory and regulatory requirements. ABM strives towards excellence by determining risks and opportunities related to external and internal issues through setting relevant quality objectives and targets, and through their periodic evaluation.
Backed by its avant-garde technology, an excellent team of skilled technicians, cutting edge cognition, and stringent quality standards, ABM emerges as a leader in the industry of battery manufacturing.
Mr. Sandip Bendre
Mr. T. Sanakan
Mr. M.S. Gunawardena
Mr. Ajith De Silva
Mr.A.K. Mukherjee
Mr. Partha Sarkar
Mr. Avik Roy
Environment Policy
